1:1 freelance coaching

Helping freelancers build profitable, sustainable businesses.

Real enterprise experience. Not theory. I help freelancers and consultants position their services, price with confidence, and attract high-quality clients — using proven, real-world strategies.

Stan Stoyanov, founder of Be-Freelance
Stan Stoyanov · Founder

Why work with me

Stan Stoyanov — real enterprise experience. Not theory.

Seven years shipping automation, cloud, and enterprise systems for teams across Europe, the US, and Japan — while freelancing through every mistake I now teach around: mispricing work, chasing invoices, taking on the wrong clients.

I coach freelancers who are past the "should I do this" stage and into the real work — pricing proposals, closing deals, and building a business that pays them like the professionals they are.

Read my story

What we can do together

Three ways to work with me.

Deep Dive

90 minutes when the question is bigger than one call.

€149· 90 min
Book Deep Dive

Risk vs reward

More risk. More freedom. More upside.

A salaried job trades upside for safety: steady income, capped growth, someone else's calendar. Freelancing flips the trade — more exposure in exchange for control over your time, your pricing, and your ceiling.

RewardRisk →LowHighLowEmploymentLow risk · low ceilingFreelancingHigher risk · uncapped upside

Standard job

Safety, with a ceiling

  • Predictable monthly income
  • Linear, capped raises
  • Someone else owns your time

Freelancing

Freedom, with leverage

  • You set the rate, the scope, the hours
  • Compounding skills, reputation, pricing power
  • Uncapped upside — if you systemize it

Don't go it alone

Playing the high-risk, high-reward game is easier with a partner. Join the Deal Room — priority booking, 15% off every session, private Discord, and 1 free strategy call/month for €39/mo.

See Deal Room

Why this, why now

Build with AI. Don't get built over by it.

The reason pricing and positioning matter more than ever: AI and layoffs are compressing salaried careers, and the freelancers who thrive are the ones who can name their value, charge for it, and pick their clients. That's the work we do together — turn hard-earned skills into a business that actually pays.

Read the full mission

Ready when you are.

Start with a free 15-minute intro call. No pitch, just a real conversation about your business.

Book your session